CBC Blog

How to Plan Successful Events

Posted: February 14, 2020


Successful events can be a lifeline for nonprofit organizations to fulfill its mission. On February 11, it was standing room only for the first Nonprofit Lunch & Learn of the year on successful event planning. Katie Enzweiler from VonLehman CPA and Advisory Firm moderated the event with guest speakers Alyson Poling of the American Heart Association and Kurt Reiber of Freestore Foodbank.  They provided insight on planning events and  shared the following strategies and tips:

1.  Start planning for an event as soon as possible. Alyson Poling added that she's scheduling for 2021. 

2.  Establish a purpose and goal for the event, such as to raise awareness or increase donations. Success is then measured by that goal. 

3.  Create an Executive Leadership Team (ELT).  Not only will you have key decision makers on your team, but you'll have an open front door to the company. 

4.  Storytelling and consistent messaging are key.  Tell your audience why your nonprofit is having this event and why it's good to be associated with the nonprofit brand.   

5.  Advertise the event. Spread the word and create excitement through your volunteers!  Use social media and tag influencers or boost posts.   Contact local news or pay for radio personalities to talk about events on air.  Partner with other companies.   

6. Leverage strengths to attract and retain sponsors.  Consider asking companies for a multiple year sponsorship and and provide additional benefits for continued sponsorship.   Poling added the importance of meeting formally on a regular basis.  Reiber also reminded attendees that events are never going to go as planned, so it's important to touch base with sponsors for feedback and ensure the expectations were met.  

7.  Organize policies and procedures for volunteers.  Designate a team leader so roles and responsibilities are clear.

8.  Know when to discontinue the event.  This decision is difficult, especially when volunteers and staff are extremely passionate about the event.   However, ask some questions like how much staff time is devoted? Is the market saturated with the same type of event? What is the return on investment?    Use data to support decisions. 

The CBC is proud to partner with VonLehman to offer these nonprofit sessions to our members and clients.  If you would like information about joining the Covington Business Council, please contact Executive Director Pat Frew at pfrew@cbcky.com.


Written by Molly Weaver, Capacity Coordinator, Covington Business Council










Posted: January 31, 2020



No other group like it has a home in Kentucky’s Capitol. 

The creation of the Northern Kentucky Regional Alliance is now on display. CBC Executive Director Pat Frew received a guided tour recently of 1NKY Frankfort a week after it opened January 22.  The facility is located at 418 Capital Avenue, less than three blocks from the Capitol.  In its previous life it served as a residence. It’s now the home to convey meetings with important local and state elected officials and other community leaders. 

On the day Pat visited, January 28, 1NKY Frankfort, was preparing to host the Northern Kentucky Legislative Caucus made up of Representatives and Senators from the region for a light dinner before the group retreated to the Capitol to hear the Governor’s State of the State address.

The building’s top floor features private offices with the main level designed for entertaining.  A stone patio adjacent to the home can be tented and used for larger scale events with additional room in the back of the three quarter acre site.  A conference room with flat screen tv and video access to Capitol proceedings is a nice touch with a first class kitchen available to accommodate catered meals for VIPS.

By establishing such a strong local presence in the center of Kentucky’s political epicenter, Alliance leaders say they are strategically positioning the NKY community with legislators and moving the community forward through the identification and implementation of bold, transformative goals matched to NKY’s regional needs.

Demand by leading local companies is evident. Sponsors who pay to use the facility on a regular basis include St. Elizabeth Healthcare, Corporex, DBL Law, CVG, Fischer Homes, Northern Kentucky University, Tri-ED, Northern Kentucky Chamber of Commerce and Ziegler & Schneider, P.S.C.

For more information on sponsorship, contact szorn@NKRegionalAlliance.com.


Written by Pat Frew, Executive Director, Covington Business Council








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